10 Digital Marketing Trends You Need to Know for 2023
Digital marketing, also known as online marketing, is promoting brands to connect with potential customers through the Internet and other forms of digital contact. This includes not only e-mail, social media, and web advertising, but also text and multimedia messaging as a marketing channel. In further terms, Digital Marketing can be defined by the digital methods and mediums used to connect with customers.
10 Digital Marketing Trends
Artificial Intelligence
Short-form video content
Voice Research
Augmented Reality
Conversational Marketing and Chatbot
Virtual Reality
Influencer marketing
Metaverse
Push notifications
Programmatic Advertising
Intelligence
The world is taking a close look at the evolution of artificial intelligence (AI). The most common rendering of AI that everyone encounters is the IA chatbot that solves various queries in apps and websites.
You may wonder why AI is so important.
AI helps organizations efficiently segment data. It helps to dissect, organize and analyze diverse behavioral and demographic data as well as available data from analytical software. The accuracy and effectiveness of AI are much better than the work carried out by humans.
Another enabling feature of AI is its customization component. Artificial intelligence makes it very easy to provide people with plenty of new content.
When using AI, myriad data can be studied and content can be customized to match the data. This will result in more extensive client engagement. Artificial intelligence uses complex algorithms to know individual clients based on models of their data history.
Advantages of AI
Saves labor and increases productivity An example here is the use of warehouse automation, which grew during the pandemic and is expected to increase with the integration of AI and machine learning.
Reduced time for big data jobs. AI is widely used in data industries, including banks and securities, pharmaceutical companies, and insurance companies, to reduce the time required for the analysis of big data sets.
Produces consistent findings. The best AI translation tools offer high levels of coherence, offering even small businesses the opportunity to reach customers in their native language.
Short-form video content
Video marketing is also one of the major trends in digital marketing in 2023 and should be at its peak for many years to come. Below are some statistics that will show the importance of including a video in your list of current digital marketing trends.
Research suggests that
72% of companies say that videos have improved conversion rates.
70% of consumers claim to have shared brand videos.
52% of consumers say watching product videos makes them more confident about buying online.
Video content is 50 times more likely to lead users than clear text.
Research suggests that
72% of companies say that videos have improved conversion rates.
70% of consumers claim to have shared brand videos.
52% of consumers say watching product videos makes them more confident about buying online.
Video content is 50 times more likely to lead users than clear text.
If your website includes a video, it is 50 times more likely to deliver organic search results than plain text. Why is that happening? Because people find video content more exciting, where google brings such sites the best results.
But to obtain better results, short videos are your choice. The recent addition by the popular YouTube platform is referred to as “Shorts”. It’s similar to Instagram Reels, where you can create shortened video content for up to 15 seconds.
All kinds of companies can use this format to efficiently engage their audiences. The key is to make creative and meaningful videos. As a marketing expert, you can use this feature to present many types of content such as informative content, behind the scenes of the organization, product reviews, etc.
Voice Research
Everything is now available, thanks to technological advances. Accordingly, a voice search is performed. People prefer it that way. When a user communicates with a smartphone or other device equipped with a sensor and sound detector, the device is now able to display the speech in written form.
Research on voice search shows that 55% of teenagers use voice search every day. This widespread adoption by the whole generation shows how voice search will become popular in the future.
Smart speakers like Amazon’s Alexa and Apple’s Siri, and Google Home, have become familiar devices. Universal Access in the Information Society (UAIS) estimates that 50 percent of all online purchases will be made by voice.
However, keep in mind that these widgets only show the first result on the search engine results page (SERP). You can’t just be in the top five anymore. Thus, it is necessary to be in a higher position to reach potential consumers, since voice search will only open the first result. Therefore, the competition for the leading position in search engines is quite high.
Augmented Reality
Augmented reality is considered a key trend in digital marketing. Augmented reality reinforces the experience of the real world through computer-generated perception.
Augmented reality adds various digital elements to the surrounding reality using a camera or smartphone. This technology can deliver a fully immersive user experience.
So how does that benefit a business?
There is a color brand that allows users to take a picture of their rooms via smartphones, and the users can then place the color in their room virtually via their phones.
Another popular brand now enables users to try out shoes by pointing their cameras at their legs. Now, the users can see their legs wearing a pair of shoes and they can swipe left or right to change to another pair of shoes.
This technology gives users an enjoyable experience. This technology has great potential, and it could be adopted by many organizations soon.
Conversational Marketing and Chatbot
The world has changed. Brands have also changed from self-proclaimed entity to a communicator that listens to clients’ problems. Brands are now focusing on individual customer care so that their needs are recognized. For that purpose. brands are built around smart technology.
Chatbots are the newest technology. They start and continue discussions with many customers at the same time at a very minimum cost.
The use of chatbots accelerates and reduces the process of solving customer issues and helps brands to create genuine relationships with as many customers as possible in a limited amount of time.
Chatbots should be carefully selected to deliver the best customer experience.
Virtual Reality
The benefit of computer technology to create simulated worlds is known as virtual reality (VR.) By wearing a head-mounted display, VR allows you to experience and interact with a 3D environment that is not real. By accepting computer entries, the gadget generates a 3D virtual environment that is immersive and looks authentically real.
YouTube VR is a program designed for VR. You are already familiar with YouTube. In YouTube VR, you can view all the videos in a VR environment. Like the YouTube application, you can subscribe to channels, create playlists, and display history.
This technique has a plethora of applications. People may use it for recreation, training, or even medical purposes. It may be used by elderly people to revive their youth. The options are limitless.
Influencer marketing
Influencer marketing is a type of marketing where businesses collaborate with individuals who have a significant following on social media to promote their products or services. These individuals are known as influencers, and they can influence the purchasing decisions of their followers.
Influencer Marketing Important
Increased Reach
Influencers have a massive following on social media platforms, which means that partnering with them can significantly increase a brand’s reach. This can lead to more exposure for the brand and ultimately more sales.
Authenticity
Influencers have built a relationship of trust with their followers, and when they promote a brand or product, it feels authentic. This authenticity can be valuable for businesses, as consumers are more likely to trust recommendations from individuals they follow on social media.
Cost-effective
Influencer marketing can be a cost-effective way for businesses to promote their products or services. Rather than investing in traditional advertising methods, businesses can partner with influencers who have a significant following and reach a targeted audience.
Better Targeting
Influencer marketing allows businesses to target specific audiences. For example, if a brand sells fitness apparel, it can partner with fitness influencers to reach an audience interested in health and wellness.
Metaverse
The Metaverse is often called a virtual world in a world, and Meta (Facebook) is the present owner of the Metaverse. It is an undetected digital world where virtual or augmented realities interact to create an interactive environment for all.
Having a digital representation of yourself in a future world where you can do whatever you want seems to have a lot in common with video games.
Metaverse has enabled social commerce with a network of virtual realities/worlds where space exists almost everywhere. Well, digital marketers have found an opportunity for their brands to fill this space and create an all-new digital marketing medium.
